America as a nation and Americans individually have grown and lived by a mantra of “bigger, better, faster, stronger”. As a nation, we have largely succeeded and individually many have prospered beyond their wildest dreams. Yet, in many ways the dark side of all this success is taking an increasingly large toll on our mental and physical health.


The value of exercise and proper eating are widely acknowledged as pillars of a healthy life. The value of sleep is much less acknowledged, except among the wise. “Burning the candle at both ends” is a well-known adage and is sometimes even worn as a badge of courage by many A-types. Sleep deprivation has many consequences, and none of them good.


Conventional wisdom is that the number of hours needed for sleep depends on the individual, and that some can get by with 4-5 hours per night. Wrong!– says a massive new study of the sleep habits of more than 10,000 people just published in the journal Sleep. The conclusion is that everyone needs at least 7-8 hours. The ability to think clearly, make rational decisions when under stress and longer-term damage to physical health are all consequences of sleep deprivation.


My guest today is Alvaro Vaselli and he embodies the quality of the wiseman, who “keeps money in his head, but, not in his heart. He is the Founder and CEO of Nuvanna, a startup that combines 20+ years of leadership in product design and material science in sleep products with his passion to help others achieve a more balanced life. Prior to founding Nuvanna, Alvaro had a 20-year record of driving profitable growth in multiple B2B industries. Most recently, as President of the Personal Care Division of a $1B industry leader in the plastic films business. Alvaro’s roles have included general management, business development, sales and marketing. As an entrepreneur, innovator, and team builder, he inspires people to live a more balanced life that includes better sleep, mindfulness, positivity and gratitude.


In this session, you will learn:


  1. How a businessman, pursuing a strategy of outdueling the competition in a “bigger, better, faster, stronger” world, yet finds a way to stress the importance of work-life balance.
  2. Why sleep doesn’t get the emphasis it deserves in discussions about overall mind-body fitness.
  3. The science behind this?
  4. How it links to the other six pillars of well-being.
  5. How sleep deprivation lead to stress eating and other forms of destructive self-medication practices?
  6. How “doing good while doing well” strategy, can become a winning business strategy


Thanks for listening.

Check out this episode!